Van Gogh Museum

In the cultural heart of Amsterdam, the Van Gogh Museum has a fresh new look. All illuminated façade advertisements have been replaced with new façade advertisements featuring the most energy-efficient Stogger 48 Volt LEDs. In collaboration with the communication agency Bourne Amsterdam, the Van Gogh Museum has chosen not to alter the globally renowned logo design.

The realization was preceded by thorough preparation. The reputational risk is enormous for such a brand, especially when work must be carried out during normal opening hours. Approximately 5,000 visitors find their way to the museum every day. Through intensive collaboration with the project management and security staff of Van Gogh, the traffic controllers, communication agency Bourne Amsterdam, and our own staff, we achieved maximum results. For SignDeal, sustainability goes beyond the most energy-efficient LEDs and a long lifespan of the materials used; a fully electric crane truck was also deployed to hoist the large facade advertisements.

Thanks to a strong team of professionals, the image has been created that matches the museum's international allure. The Van Gogh Museum Amsterdam continues to innovate, with respect for tradition and an eye on the future.

Curious about the possibilities? Check out our illuminated box letters.