+31 85 006 9917G-Star x Maarten Baas
- Milan
PROJECT
A strong look for G-Star x Maarten Baas
With both hands, we tackle challenges in illuminated advertising. This time, a very special one.
Maarten Baas, one of the Netherlands' top designers, asked us to create about 30 different illuminated versions of the word LESS. Together with Thijs Linmans, we worked this out in detail and provided it with special effects.
SignDeal is proud of the more than successful collaboration in the Capital of Design Milan.
Curious about the possibilities? Check out our illuminated box letters.
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Illuminated front and back cover
Flat light panels
Dynamically lit
Customization
Project photos
WHAT IS THE CUSTOMER SAYING?
“Every year in Milan, I enjoy the tragicomic dialogue between green design and mass consumption. When G-star approached me to work with recycled jeans, this was the perfect opportunity to address this peculiar dilemma instead of pretending we're saving the world. We're well on our way. LESS OR MORE...”
Maarten Baas
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