With both hands we tackle challenges in the field of illuminated advertising. This time a very special one. Maarten Baas, one of Holland's top designers, asked us to create 30 different illuminated versions of the word LESS. Together with Thijs Linmans we worked this out in detail and provided it with special effects. SignDeal is proud of the more than successful collaboration in the Capital of Design Milan.
G-Star Raw x Maarten Baas
Milan, Italy
"Every year in Milan, I enjoy the tragicomic dialogue between green design and mass consumption. When G-star approached me to work with recycled jeans, it was the perfect opportunity to address this curious dilemma instead of pretending we are saving the world. We are well on our way. LESS OR MORE..."
Economy Letter
All lighting is in light boxes and box letters illuminated from the front. Equipped with Stogger 48V LEDs.
If you want information about what we can do for you, contact us now! If you want to see what facade advertising will look like for you, use our matching tool now and request a sample immediately.
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