How do I increase the visibility and readability of my facade advertising?
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How well a facade advertisement works for your business depends largely on its legibility or visibility to people driving by or walking by. For optimal readability, a facade advertisement must be detectable, conspicuous, legible and understandable.
Designing an advertisement is about much more than making your logo look good. Things like size, placement and lighting must be in harmony with the location where the sign will be hung. For example, the U.S. study Safety and Human Factors: Design Considerations for On-Premise Commercial Signs found that if a façade advertisement is mounted parallel to the roadway at the front of a building, it must be 70% larger to be read in time than if it is mounted perpendicular to the roadway.
In short, you want your (potential) customer to be able to find you at a glance or read what you want to say. Although it sounds logical, it often goes wrong. Therefore, SignDeal helps you by pointing out the pitfalls.
The top 8 reasons why façade advertisements are hard to see or hard to read:
1. Letters are too small (83%).
Consider from what distance your facade advertising should be visible to your customer
The ratio of a generally legible letter versus spacing.
2. Poor placement (71%).
Where does your facade advertising stand out best?
Consider from what distance your advertising should be visible.
Where does your facade advertising stand out best?
3. Insufficient lighting at night (64%).
Consider that for a limited additional cost, you will also be easily findable and visible at night and in winter.
4. Color of letters does not stand out against the background (60%)
Adequate contrast of your facade advertising to the background makes your logo stand out.
We use quality LEDs from Stogger with very low power consumption, high light output and long life, so that your advertising stands out and is optimally visible.
Provide adequate contrast between the color of the facade advertising and the color of the background.
5. Letters in a peculiar font (48%).
If you have a peculiar font, consider a slightly larger logo so that readability is improved.
The better the readability, the clearer the message.
Consider from what distance your advertising should be visible.
6. Letters are placed too close together (36%)
Placing enough distance between individual box letters makes the text more legible.
7. Façade advertising is too similar to other façade advertising in the neighborhood (34%)
Make sure you set yourself apart. This can be done both through distinctive design and by choosing quality lighting so that your facade advertising is always beautifully and clearly lit.
8. It contains too many distracting images (32%)
The more distracting images, the worse your message will be read. Often, “Less is more.” Make sure you are clear what message you want to convey.
Ready for takeoff?
If you would like information about what we can do for you, please contact us now contact up! If you want to see what facade advertising will look like at your place, use our matching tool now and request a sample immediately.
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