Facade advertising ... why really?

Facade advertisements, box letters & illuminated letters are all forms of graphic and visual communication. Their application is the way a company communicates its presence, brand and message.

SignDeal offers all the tools to visually create any facade advertising you want and order it easily and transparently.

Facade signs essentially have a fairly simple function: they show where you are! Not only do they help customers find your business, but they also show potential customers that you are there. Looking further, we see that your facade advertising also tells a lot about your business.

A façade advertisement gives customers an important first impression, guiding them to your premises and providing brand recognition and your desired brand experience.

Effective façade advertising involves much more than the display of just a logo. There are many decisions that must be made for successful façade advertising. Consider size, lighting and placement.

SignDeal offers the tools to help you do this quickly and easily. SignDeal is your one-stop facade advertising specialist, completely handling the creation of a successful illuminated advertisement from start to finish.

By offering high quality and eye-catching facade advertising with very high guarantees, SignDeal ensures that your company gets a facade advertisement that you are proud of and stays that way!

A good facade advertisement, says more than 1,000 words.

Companies use façade advertising to communicate with customers. And it's a conversation that goes far beyond the fact that shampoo is on sale this week. Consumers learn - and assume - all sorts of things about a company based on its façade advertising.

These observations, through American research, are better understood thanks to the American Shopper Study™ by BrandSpark / Better Homes and Gardens (referred to as the "Shoppers" study). This study offers a wealth of insight into consumer behavior. Dr. James Kellaris of the Lindner Business College, part of the University of Cincinnati conducted an in-depth data analysis of the results, providing very important insights for retailers and façade advertising professionals.

Over the years, these are the key findings:
Consumers make assumptions about the quality of a business based on its façade advertisements. Most consumers prefer variety and distinctiveness rather than uniformity.

Façade advertisements that are too small or illegible are seen as a missed opportunity as customers drive by without being able to find a business. More than 9 out of 10 people prefer verbal facade advertising. In other words, this is a facade advertisement in which language is used as a means of communication.

The quality of a façade advertisement has a direct effect on a company's ability to attract customers.

The survey found that more than half (54%) of shoppers, that they have driven by more than once and failed to find a business because the facade advertising was too small or unclear.

Both younger and older people reported this problem. A third of customers said they were drawn to unfamiliar stores based on the quality of their façade advertisements.

Nearly 40% of shoppers say they have made quality assumptions about a business based on the clarity and attractiveness of their façade advertising. Young people between the ages of 18 and 24 are the most likely to make such conclusions.

Indoor and outdoor advertisements are both key methods of informing customers about new products and in many cases are more effective in conveying information than other methods.

Read the full reports of Kellaris' findings: 100,000 shoppers can get it right: signage for BrandSpark communications / Better.

Homes and Gardens American Shopper Study (2011): www.signresearch.org/shoppers2011
Viewing façade advertisements through the eyes of onlookers: perceptual evidence from the American Grocery ShopperSurvey (2014).